Achille Ditesheim, a then 19-year old entrepreneur, had big dreams when he founded Movado Watches in the village of La Chaux-de-Fonds in Switzerland. Since then, Movado has garnered and lived by a legacy of innovative designs, earning the brand over 200 international awards for time technology innovations and in watch design.
The biggest of all Movado watches there is would be the Museum Watch, as it has been regarded to be an icon of Modernism, it being the first among watches to be awarded a permanent collection in the Museum Of Modern Art in New York (awarded in 1960). Designed by Nathan George Horwitt (a Bauhaus influenced artist) in 1947, this particular Movado watch design has become a signature look for Movado watches, giving it, as well as Movado watches as a whole, a legendary status among its watch-brand peers.
A simple dot where the 12 should be (with everything else blank) defines this elegantly simple design. The dot signifies the sun at high noon, as how ancient sun dials did. Minimalist, simple, yet elegant, Movado watches have holstered this look over the years (to a point, a trademark look), giving Movado watch users not only a quality timepiece, but a piece of art as well.
But this isn’t only the hallmark Movado watches rest on; there’s Movado’s Polyplan (1912) design line, which has shown its worth in design and technology value, involving the utilization of materials to fit a case curved to follow the wrist; as well as the Ermeto (1927), a pocket watch which was wounded by the sliding motion of its protective case just shows how much innovation Movado watches are built upon.
Movado’s ESQ line stands to be the most popular among Movado watches. As the collection was intended for people living active lifestyles, aware that every second counts in a fast paced world, the ESQ comes packaged to suit people demanding such from a timepiece.
Of course Movado doesn’t simply limit itself to the production of watches. Going beyond, a line of Movado small leather goods, signature pens, and a jewelry collection bearing the Movado standard can be found. Movado Boutique stores can be found catering these products.
But its affair with timepieces goes without saying.
Bottom line, be those Movado watches be dynamic superstars in the making, or titleholders in the realm of watch design and technology, one can be certainly sure that Movado watches go beyond being simply timepieces.
In Esperanto the word Movado means movement. Aptly named, as time, in essence, is constantly moving. Movados art is indeed time.